Growth leader with 8+ years in Web3. Currently Head of Growth at Silhouette Exchange on Hyperliquid, where I own go-to-market strategy, branding, and team leadership. Before that, I scaled Fuel Labs developer ecosystem to 60+ mainnet projects and closed their most strategic partnerships.

I build with AI daily: shipping frontends with Claude Code, running multi-agent operations through OpenClaw, and bridging the gap between product vision and production code.

Dad of two. Hustle like I am 20.

Head of Growth
Apr 2025 · Present
GTM Branding DeFi Hyperliquid AI
  • Own the full go-to-market: branding, positioning, messaging, and competitive strategy for a crypto exchange on Hyperliquid
  • Drive growth across two products: Naked (high volume perpetuals, ~88% of platform volume) and Shielded (privacy focused trading)
  • Lead a cross-functional team across business development, marketing, and community
  • Define the brand from zero: narrative, visual identity, and community culture
  • Vibe-coded SillySwap, a mobile-first DeFi frontend, using Claude Code. Concept to production.
  • Built an AI operations layer with OpenClaw: six agents handling trading, client management, research, and internal tooling autonomously
Head of Ecosystem
Oct 2022 · Mar 2025
Ecosystem Partnerships Grants Token Launch
  • Shipped Fuel Token, Mainnet, and Testnet launches
  • Grew the developer ecosystem to 60+ mainnet projects on a non-EVM stack
  • Ran the grant program, funding and mentoring early-stage builders
  • Built partnerships across DeFi, GameFi, and NFTs. Closed EtherFi to build on Fuel
  • Guided projects from first commit to market. Helped teams raise pre-seed and seed funding
  • Strategised Fuel token launch and organised developer events
Head of BD
Sep 2021 · Sep 2022
BD Token Design VCs DeFi
  • Managed the full sales pipeline: inbound, outbound, and product consultations on token design
  • Built partnerships with VCs and leading EVM protocols
  • Helped scale the team from 20 to 50 while keeping culture intact
  • Quality over volume: token modelling, NFTs, DeFi, DAOs, and RWA projects
Go-to-Market Strategy Marketing & Branding Positioning & Messaging Business Development Ecosystem Development Strategic Partnerships Product Management Leadership & Team Building Community Building Blockchain / DeFi / Layer 2s Token Launch Strategy AI Development (Claude Code) AI Agent Orchestration (OpenClaw) GitHub & Version Control Product Design & Engineering
BCom Information Systems
University of Cape Town · 2015
Product Management Short Course
UCT · 2021
Certified ScrumMaster®
Scrum Alliance · 2019

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